Ethics / Standards we keep
Honest with customers. Careful with data.
An agent speaks for your business. These are the standards we build into every one, and we will not remove them for any client.
Ethical standards
- 01
Customers know it is an agent
Every agent identifies itself as automated and offers a route to a person.
- 02
No invented answers
Agents answer only from approved sources. When they do not know, they say so.
- 03
No pressure tactics
We do not build agents that use false urgency, misleading scarcity or manipulative persuasion.
- 04
Fair treatment
We test agents for inconsistent treatment across customer groups and correct what we find.
Development guidelines
- 01
Minimum data
Agents access only the data their task requires, and personal data is handled in line with the privacy laws that apply to you.
- 02
Human review of sensitive cases
Complaints, health and allergy concerns, financial matters and vulnerable customers are always routed to a person.
- 03
Full audit trail
Every conversation and action is logged so decisions can be reviewed and explained.